The Revenge of Economics over Engineering

Business Session 2

Seed, Care and Harvest - Value Focused EDA Keynote

Jacques Benkoski, Vice ChairmanEDA Consortium

Abstract

Since the inception of Moore's Law in 1965, the pursuit of the latest and greatest semiconductor technology has been synonymous with growth, profitability, and market share. However, recent advances in process technology have dramatically escalated the complexity and cost of engineering, and have cast serious doubts over the wisdom of pursuing technological advance for its own sake. This talk will focus on analyzing the relationship between the cost of engineering vs. the cost of manufacturing, and the increasing importance of design technology to master the complex tradeoffs resulting from the rise in importance of the economical parameters.

Curriculum Vitae

Jacques Benkoski serves as the Vice Chairman of the EDA Consortium and has been a member of its executive committee for three years, during which he defined and directed the organization's first comprehensive industry outreach campaign. He received a B.Sc. in Computer Engineering from the Technion, Israel Institute of Technology and M.Sc. and Ph.D. degrees in Electrical and Computer Engineering from Carnegie Mellon University.

Dr. Jacques Benkoski also is the President and CEO of Monterey Design Systems. Under his management, Monterey has grown to over 140 employees, delivered the industry’s first complete silicon virtual prototyping product line, expanded to over 30 customers worldwide, and raised over 100 Million US$ in funding.

Prior to Monterey, Dr. Benkoski founded and headed European operations for EPIC Design Technology and then held various senior management positions at Synopsys. He previously held a number of research and management positions at STMicroelectronics in France and Italy, IMEC in Belgium, and IBM in Israel.